I made the mistake of severely overstocking my sports equipment business. What should I do?

This existing stock that you have not been able to shift is utilizing valuable shelf space and tying up working capital, and needs to be cleared to maximize the shop's profit performance.
There is a range of options available for selling old or unpopular stock, including the obvious one of reducing prices.

The stock could also be used for weekly specials, giveaways where appropriate or advertised prominently (either in your shop window or website home page) with the aim of enticing customers into the store. It could even be treated as a loss leader to entice the sale of other profitable stock items.

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