Printed shop windows have replaced the in-store experience via a clever combination of inkjet decals and QR codes at national chain Sportsgirl.
Point-of-sale supplier Active Display Group has praised its "trailblazing" client for the clever use of QR codes in inkjet printed decals to create Australia's first "window shop".
The retailer enlisted Active Display Group to print and install the decals, which feature images of its clothing products, each with a unique QR code so passing shoppers can scan the code with their smartphones and order clothes online.
According to Sportsgirl: "This brand-new concept will take the form of a shoppable window version of the Sportsgirl website, using their now established QR code system to shop from your mobile or iPad, providing a 24-hour interactive shopping experience from windows that will be updated weekly."
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Source: ProPrint
